Personal branding is when the brand is positioned taking in account CEO or main founder for the brand underlying the qualities of that person.

Personal branding largely accentuate on usage of the name of a person to a product line or category. It is also referred to as self promotion or self branding. Giving a brand to a product is like naming your child and giving identification to it when being in infancy stage. Personal branding can aid in many ways to an organization; provided the person or quality of that person who is branded is in tune with the product offerings or organization else would be futile.

Business ethics create a corporate brand robust and such ethics come from individuals in the top management which than percolates further at various levels and employees therein. Thus if such ethical individuals are branded within the organization, it would develop a trust amongst stakeholders and would in turn help a corporate brand rejuvenate itself.

Some the renowned personal branding examples are kingfisher wherein Mr.: Malaya’s appearance and the expected services go hand in hand. Steve Jobs and Apple again is a nice to see pair of personal and corporate brand. Apart from advantages there can be limitations as well. If these personalities get affected with health problems, Media defamation, personal conflicts etc it affects the Corporate brand in varied ways as declination in share prices etc.

Thus corporate brand can be created without actually using much skull just by focusing on person heading the organization. Communicating a person at the helm of the affairs speaks itself for the organization.

No need to be a spendthrift to create a corporate brand. What all you need is a loyal, honest, man of letters and world heading your organization capable of being a “PERSONAL BRAND” for your “CORPORATE BRAND”.